How to Navigate a Down Market in San Marcos, TX

The real estate market in San Marcos, TX, is currently experiencing a downtrend. While this may seem daunting, a down market offers unique opportunities for both buyers and sellers. Understanding how to navigate this market can help you make the most of the current conditions.


The Benefits of a Down Market For Buyers

Lower Prices: With many sellers reducing prices to stay competitive, buyers can find excellent deals.

More Options: High inventory means more choices and less competition for each property.

Negotiation Power: Buyers have the upper hand and can negotiate better terms and prices.

The Benefits of a Down Market For Sellers

Serious Buyers: Only serious buyers tend to enter the market, reducing the number of frivolous offers.

Strategic Pricing: Sellers can stand out by pricing their homes competitively and making necessary improvements to attract buyers. Be the one that considers the details, and you can out shine your competition.

Double Benefit for Selling and Buying: Sellers can price their current property competitively to attract serious buyers and sell quickly. By doing so, they can then take advantage of the downward trend when purchasing their next home, potentially securing it at an even lower price.

Taking Advantage of the Market For Buyers

Do Your Research: Stay informed about the market trends and property values in San Marcos. I send out a monthly update crunching the numbers for you.

Get Pre-Approved: Secure your financing early to move quickly when you find the right property. I know some great lenders who will walk you through the process.

Work with a Realtor: A knowledgeable realtor can help you identify the best deals and navigate negotiations. Its me, hi.

Taking Advantage of the Market For Sellers

Price Competitively: Ensure your home is priced right to attract buyers. You can still get into a multiple offer situation to drive the price back up, but you only have one chance to make a first impression.

Enhance Curb Appeal: Small improvements can make a big difference in attracting buyers. Get out that power washer. Spread some mulch. Touch up the paint. Replace the lightbulbs. Small improvements make a big difference in the pictures.

Offer Incentives: Consider offering incentives such as covering survey costs, offering buyer agency compensation, or paying for the title insurance to sweeten the deal.

Current Market Data
In San Marcos, the number of new listings in June 2024 increased by 27% compared to last year, while the number of closings remained the same, creating a higher inventory and leading to more price reductions. The median closed price for homes is now $348,000, showing a year-over-year decrease of 3%. This trend indicates a continued move away from a seller’s market, making it a prime time for buyers to find great deals and for sellers to be strategic in their approach.


A down market in San Marcos, TX, offers unique opportunities for both buyers and sellers. By understanding the dynamics of a down market and employing the right strategies, you can make the most of the current conditions. Whether you're looking to buy a new home or sell your property, now is the time to take action and leverage the benefits of a down market.

Want help navigating this shifting San Marcos market? Whether you’re buying or selling, I can walk you through your best strategy based on today’s inventory, pricing, and competition. Reach out anytime for a custom market analysis.

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